{{ORGANIZATION}} • {{SUBJECT}}

{{STANDFIRST}} One sentence naming the venue, the season, and the single fact a reader needs before page 2.

{{LEDE}} Two or three sentences: what this document collects, who it is for, and how to treat anything inside it that is not settled. Keep it under six lines so the at-a-glance table and the contents both fit on the cover.

{{SEASON}} at a glance	Figure	Basis
{{FACT_LABEL_1}}	{{FIGURE_1}}	{{BASIS_1}}
{{FACT_LABEL_2}}	{{FIGURE_2}}	{{BASIS_2}}
{{FACT_LABEL_3}}	{{FIGURE_3}}	{{BASIS_3}}
{{FACT_LABEL_4}}	{{FIGURE_4}}	{{BASIS_4}}
{{FACT_LABEL_5}}	{{FIGURE_5}}	{{BASIS_5}}
{{FACT_LABEL_6}}	{{FIGURE_6}}	{{BASIS_6}}

Section 1

{{SECTION_INTRO}} One or two sentences that say what the section decides, not what it is about.

{{BODY_COPY}} Lead with the answer. Keep paragraphs to three or four sentences so a table can follow without crowding.

{{COL_TERM}}	{{COL_PLAN}}
{{TERM_1}}	{{PLAN_1}}
{{TERM_2}}	{{PLAN_2}}
{{TERM_3}}	{{PLAN_3}}
{{TERM_4}}	{{PLAN_4}}

Basis. {{QUALIFIER}} A note carries the caveat, the arithmetic behind a figure, or the thing a reader has to confirm. It never carries new facts.

{{LIST_LEAD_IN}} The changes are as follows:

{{LIST_ITEM_1}}
{{LIST_ITEM_2}}
{{LIST_ITEM_3}}

{{TIGHT_ITEM_1}}
{{TIGHT_ITEM_2}}

Cross-references resolve at build time. The full price list is on page {{p:financials}}, and the register is on page {{p:open-items}}.

{{CALLOUT_BODY}} A callout holds one of two things: copy that will be published as written, or the next step somebody owes. Label it accordingly.

"{{PULL_QUOTE}} A quote block holds language lifted from a source, a vendor, or a comparable club. It stays in quotation marks and it is never paraphrased into house voice."

{{ORGANIZATION}} • {{SEASON}} season • {{VENUE}}0

Section 2

These are starting-point figures. The status column says how settled each one is: Set is final, Not set is a modeled number to work from, and Under review is still moving.

Product	Where	Seats	Sold as	Club keeps	Fan pays	Status
{{PROD_1}}	{{WHERE_1}}	{{QTY_1}}	{{SOLD_1}}	{{NET_1}}	{{GROSS_1}}	Set
{{PROD_2}}	{{WHERE_2}}	{{QTY_2}}	{{SOLD_2}}	{{NET_2}}	{{GROSS_2}}	Not set
{{PROD_3}}	{{WHERE_3}}	{{QTY_3}}	{{SOLD_3}}	{{NET_3}}	{{GROSS_3}}	Under review
{{PROD_4}}	{{WHERE_4}}	{{QTY_4}}	{{SOLD_4}}	Not sold	n/a	Not sold
Total		{{QTY_TOTAL}}

{{FINANCIAL_NOTE}} Say what the figures exclude. A club-net figure that quietly carries fees is the single most expensive error this document can make.

The arithmetic is posted price, plus the flat fee, plus processing. Two worked examples follow:

{{EX1_CAPTION}}
Line	Amount
Posted price, club net	{{EX1_BASE}}
{{EX1_FEE_LABEL}}	{{EX1_FEE}}
{{EX1_FEE2_LABEL}}	{{EX1_FEE2}}
Buyer pays	{{EX1_TOTAL}}

{{EX2_CAPTION}}
Line	Amount
Posted price, club net	{{EX2_BASE}}
{{EX2_FEE_LABEL}}	{{EX2_FEE}}
{{EX2_FEE2_LABEL}}	{{EX2_FEE2}}
Buyer pays per match	{{EX2_TOTAL}}

{{ORGANIZATION}} • {{SEASON}} season • {{VENUE}}0

{{DOCUMENT TITLE}} Inventory

Section 3

Total capacity is {{TOTAL_CAPACITY}} across {{ZONE_COUNT}} zones. Each zone total ties to its detail table.

Capacity by zone

Zone	Capacity	Detail
{{ZONE_1}}	{{ZONE_CAP_1}}	This page
{{ZONE_2}}	{{ZONE_CAP_2}}	This page
{{ZONE_3}}	{{ZONE_CAP_3}}	Page {{p:figures}}
Total capacity	{{TOTAL_CAPACITY}}

Section	Standard	ADA	Capacity	Level
{{ROW_1}}	{{STD_1}}	{{ADA_1}}	{{CAP_1}}	{{LEVEL_1}}
{{ROW_2}}	{{STD_2}}	{{ADA_2}}	{{CAP_2}}	{{LEVEL_2}}
{{ROW_3}}	{{STD_3}}	{{ADA_3}}	{{CAP_3}}	{{LEVEL_3}}
{{ROW_4}}	{{STD_4}}	{{ADA_4}}	{{CAP_4}}	{{LEVEL_4}}
{{ROW_5}}	{{STD_5}}	{{ADA_5}}	{{CAP_5}}	{{LEVEL_5}}
{{ROW_6}}	{{STD_6}}	{{ADA_6}}	{{CAP_6}}	{{LEVEL_6}}
{{ROW_7}}	{{STD_7}}	{{ADA_7}}	{{CAP_7}}	{{LEVEL_7}}
{{ROW_8}}	{{STD_8}}	{{ADA_8}}	{{CAP_8}}	{{LEVEL_8}}
{{TOTAL_LABEL}}	{{STD_TOTAL}}	{{ADA_TOTAL}}	{{CAP_TOTAL}}

{{INVENTORY_NOTE}} Say which column is broken out only where it applies, so a zero is never read as a gap in the data.

{{ORGANIZATION}} • {{SEASON}} season • {{VENUE}}0

Section 4

{{FIGURE_PAGE_INTRO}} An image earns its place by showing something the tables cannot. Introduce it in prose first.

${{ALT_TEXT}} Describe what the image shows, not what it is called.$

{{CAPTION}} One line. It says what the reader is looking at and what the color or the marking means.

{{FIGURE_ROW_LEAD_IN}} Three images that make one point share a row and one caption.

${{ALT_TEXT_A}}$ ${{ALT_TEXT_B}}$ ${{ALT_TEXT_C}}$

{{ROW_CAPTION}} One caption covers the row, naming each image left to right.

{{ORGANIZATION}} • {{SEASON}} season • {{VENUE}}0

{{DOCUMENT TITLE}} Open items

Section 5

Open items, {{OPEN_ITEMS_SCOPE}}

Every item in this section is not final. Treat each one as an assumption until it closes, and call it out in any reporting that uses it.

Item	What is open	Next step
{{ITEM_1}}	{{OPEN_1}}	{{NEXT_STEP_1}}
{{ITEM_2}}	{{OPEN_2}}	{{NEXT_STEP_2}}
{{ITEM_3}}	{{OPEN_3}}	{{NEXT_STEP_3}}
{{ITEM_4}}	{{OPEN_4}}	{{NEXT_STEP_4}}
{{ITEM_5}}	{{OPEN_5}}	{{NEXT_STEP_5}}
{{ITEM_6}}	{{OPEN_6}}	{{NEXT_STEP_6}}
{{ITEM_7}}	{{OPEN_7}}	{{NEXT_STEP_7}}
{{ITEM_8}}	{{OPEN_8}}	{{NEXT_STEP_8}}

{{ORGANIZATION}} • {{SEASON}} season • {{VENUE}}0

{{DOCUMENT TITLE}}

{{SECTION_HEADING}}

{{SUBHEAD}}

{{SUBHEAD_2}}

{{MINOR_HEADING}}

{{FINANCIAL_HEADING}}

{{PROD_TABLE_HEADING}}

{{BUILD_HEADING}}

{{INVENTORY_HEADING}}

Capacity by zone

{{DETAIL_TABLE_HEADING}}

{{FIGURE_PAGE_HEADING}}

{{FIGURE_ROW_HEADING}}

Open items, {{OPEN_ITEMS_SCOPE}}